3-Minute Case Study: GoWall — 10x Market Size Increase

The GoWall Opportunity Bill Kern, CEO of GoWall (website), approached us to help him optimize his fundraising strategy. We started by looking at his corporate strategy. What we found was an opportunity to increase his total addressable market (TAM) by 10x, transforming his conversation with investors. This is a story of the forest and the trees.[…]

C-Suite as a Service – A New Model for Entrepreneurs

A businessman/inventor — I’ll call him Ray — recently approached me on LinkedIn, out of the blue, with an idea. A great idea. He had serious domain expertise from decades of operating experience and knew his space cold. He even had some IP in the form of patents. But, Ray didn’t have experienced startup entrepreneurs to[…]