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Angel Orrantia

business pitch
Insight

Pitching Your Product aka A Generic Sales Process

In my last post about pitching your company to investors and not your product, I half-jokingly concluded that my next post was going to be on pitching your product to customers and not your company. A few readers have since asked (thanks mom and dad) when I’m going to share Read more…

By Angel Orrantia, 1 year1 year ago
Insight

Pitch Your Company to Investors NOT Your Product

As an entrepreneur, especially an early stage founder, you’re heavily focused on developing your company’s product or service.  It’s understandable that you would conflate your product and your company.  After all, you’ve been conditioned to differentiate your product, describe the features of your product, and generally sell your product. However, Read more…

By Angel Orrantia, 2 years2 years ago
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