Startup founders face unending challenges from all directions. It is not possible to counter and address every single one of them, yet, knowing which ones to prioritize is important. One area of critical importance to young technology companies is setting Read more…
I wasted time, now time doth waste me. – William Shakespeare Meetings move at the speed of the slowest mind in the room. – Dale Dauten, Business Author I think both Shakespeare and Mr. Dauten had the chance to go Read more…
Most business involved in mobile marketing use video content to raise awareness and build up their online presence. The type of content you choose to produce can make a big difference. If you’re neglecting the use of video, you’re missing Read more…
IA based solutions are becoming more and more popular, changing and disrupting industries around the world. Big IA companies are promising an automated future, but many of their products rely on the labeled training data. Companies like Appen and Figure-Eight, global Read more…
Kate Sackman1.14.2020 Change can be tough, whether in a company or in one’s everyday life. People get comfortable doing the same thing all the time and may feel that change will require them to act drastically different. But in a Read more…
Have you seen a great customer closeness idea in practice lately, or know a company who does a great job earning loyalty? Let me know about it in the comments or write bryan.rutberg@advantary.co. Customer Lifetime Value (sometimes known as Customer Read more…
Your comments and questions are encouraged. In February of 2017, I began the process of researching and interviewing investment bankers to assist BestReviews (where I was a Co Founder) in considering a sale to a strategic partner. We sold a Read more…
Your comments and questions are encouraged. Situation: Sungevity is a leading residential solar company doing business in the US & Europe. Complication: Increased pressure from financial markets on the company to reach profitability combined with pricing pressure driven by the Read more…
Your comments and questions are encouraged. Situation: Stanley Black & Decker is a leading tooling company operating under different brands including Stanley, Black & Decker and Dewalt. It is active in both the professional and consumer markets globally. Complication: Pressure Read more…
Your comments and questions are encouraged. Situation: L’Oreal is a leading cosmetic company operating under a portfolio of brands including L’Oreal Paris and Garnier or Maybelline. The company aspires to deliver flawless customer experience and company spends hundreds of millions Read more…