Kate Sackman1.14.2020 Change can be tough, whether in a company or in one’s everyday life. People get comfortable doing the same thing all the time and may feel that change will require them to act drastically different. But in a Read more…
Have you seen a great customer closeness idea in practice lately, or know a company who does a great job earning loyalty? Let me know about it in the comments or write bryan.rutberg@advantary.co. Customer Lifetime Value (sometimes known as Customer Read more…
Your comments and questions are encouraged. In February of 2017, I began the process of researching and interviewing investment bankers to assist BestReviews (where I was a Co Founder) in considering a sale to a strategic partner. We sold a Read more…
Your comments and questions are encouraged. Situation: Sungevity is a leading residential solar company doing business in the US & Europe. Complication: Increased pressure from financial markets on the company to reach profitability combined with pricing pressure driven by the Read more…
Your comments and questions are encouraged. Situation: Stanley Black & Decker is a leading tooling company operating under different brands including Stanley, Black & Decker and Dewalt. It is active in both the professional and consumer markets globally. Complication: Pressure Read more…
Your comments and questions are encouraged. Situation: L’Oreal is a leading cosmetic company operating under a portfolio of brands including L’Oreal Paris and Garnier or Maybelline. The company aspires to deliver flawless customer experience and company spends hundreds of millions Read more…
Situation: The Société de transport de Montréal (STM) is the Public Transit Agency for the city of Montreal. It serves an average of 1.2 million passengers every day and has an annual ridership of 413 million trips through its network of bus routes and subway lines.
Life is challenging – and being an entrepreneur often intensifies those challenges. Doing, thinking, planning, anticipating, living in the past, and projecting into the future all create stress, worry, and fear.
In my last post about pitching your company to investors and not your product, I half-jokingly concluded that my next post was going to be on pitching your product to customers and not your company. A few readers have since Read more…
Executive management often (correctly) feels that they do not understand what is motivating to engineers. They then skim a book like “Drive”, by Daniel H.Pink, and happily conclude that engineers don’t care about money. Now they understand even less. What Read more…