Pricing Strategy: Avoiding Common Mistakes Proper pricing is one of the most leveraged attributes in any commercial strategy. Everything else being equal to a higher price will drive a higher contribution than any other factor. Yet, pricing mistakes are all Read more…
80% Growth in Average Selling Price A Salesforce Enterprise SaaS app company was selling a “tactile marketing” app to marketing teams in the enterprise marketplace. This app helped enterprise sales execs close more deals. Their offering was impressive and they Read more…
As an entrepreneur, especially an early stage founder, you’re heavily focused on developing your company’s product or service. It’s understandable that you would conflate your product and your company. After all, you’ve been conditioned to differentiate your product, describe the Read more…
A CEO I invested in asked me about raising money from Sequoia Capital recently, so figured I would share with the group, hopefully, to share some learnings. We were two years into building Kahuna and we were again constrained by capital. We Read more…
Situation A CA-based skincare company had been growing 150% for three consecutive years. Although their direct-to-consumer business, which accounted for 90% of the overall business, was impressive, the company was not profitable. The cost of goods was higher than the Read more…
Toustone, an Australian business intelligence (BI) company, approached us earlier this year to help them enter the US market. We like the BI space and were impressed with Toustone. Why? Toustone has proven technology, market, customers, and excellent recurring revenue Read more…
The United States Patent and Trademark Office was established in order to protect inventors and give them the freedom to operate without concerns or push by larger corporations. “The strength and vitality of the U.S. economy depends directly on effective Read more…
As a serial software entrepreneur, I’ve developed a fascination with—and a reliance upon—the open source software industry. For years, I relied on RSS feeds, Twitter feeds, and a variety of other sources to help me stay abreast of the latest industry news Read more…
In my innovation workshops, we believe in learning from playing with ordinary objects. I’ve written recently about improving creativity using LEGO pieces. But pipe cleaners can also be very useful for exploring creativity. What’s special about pipe cleaners? They are Read more…
We are hearing more and more these days about ICOs – Initial Coin Offerings. Bitcoin, the most famous cryptocurrency, is certainly getting lots of attention. But, is this the new way to raise money for startup companies? ICOs in a Read more…