Informative, helpful, and often actionable insights, recommendations, best practices, and “how-to” articles
For most companies, revenue growth is a top goal if not THE top goal. Given this, when a company’s revenue isn’t growing, it can be a frustrating situation. What heightens this frustration is the sheer number of factors that can affect revenue growth: product or service strength, pricing, branding, messaging, Read more…
“Is the key to success today to ensure that your ideas go viral?” That was one of the questions that came up on one of our recent Advantary thought leadership roundtables. Whenever I hear that question, it makes me cringe. It’s true that in many corners of the marketing world Read more…
«Resalio». “Salio” means “to jump” in Latin. More specifically, the verb was used to depict people who were able to resist difficulties and managed to jump off an upside-down boat in order to save their lives. That is the etymological origin of “Resilience”, a word that nowadays describes “the capability Read more…
“One of the most important things for any leader is to never let anyone else define who you are. And you define who you are. ” – Ginni Rometty, CEO of IBM Strong leadership is a critical component of successful organizations. Leaders must have the ability to execute on many Read more…
When I first started selling, I had no idea how much my actions and behaviors influenced buying decisions. As the years clicked off, I could see some evidence I was affecting decisions, but I predominantly felt my success was linked to the product/service I was hawking. “I just need to go get Read more…
“A coach is someone that sees beyond your limits and guides you to greatness.” – Michael Jordan As we learned in greater detail through the documentary “The Last Dance”, Michael Jordan’s drive and will to win is legendary, but had to be coupled with world-class coaching to realize his full Read more…
For this article I turned to my friend Mark Addison who is an M&A, marketing and PR guru. Last year he founded XRocket which helps entrepreneurs optimize their companies for the best possible eXit / acquisition price. Their Valuation Engineering teams come in 9-12 months ahead of hiring an M&A Advisor Read more…
Instead of better glasses, your network gives you better eyes. ~ Ronald Burt The collective market cap of Social Networks (Facebook, etc.) is in the trillions of dollars. In part, this value is derived from Metcalfe’s law: the value of a network is proportional to the square of participants or… Read more…
For the country as for companies, now is the time for a re-set. Are you ready? Are we? Entrepreneurs find opportunity among chaos. Creators think about how to bend change, uncertain and inescapable, to our will. Turning disruption to our advantage is in our DNA and yours but that doesn’t Read more…
As individuals and businesses are deeply impacted by COVID-19 and its health and economic consequences, we are seeing experimentation that will change the landscape in the long term. The wine industry is no exception. With a shelter in place order, in some cases, consumption is going up. A primary distribution Read more…