How to Gain from Loss

One of the most important things during this pandemic is to take care of our minds as well as our bodies.  The COVID-19 pandemic has changed our lives.  Change generates uncertainty and stress.  And that means finding new ways to cope and even thrive. For me, this year started out Read more…

Ten Ways of Capturing CLV

Have you seen a great customer closeness idea in practice lately, or know a company who does a great job earning loyalty? Let me know about it in the comments or write bryan.rutberg@advantary.co. Customer Lifetime Value (sometimes known as Customer Long-Term Value and commonly abbreviated to CLV, CLTV or LTV) Read more…