Accelerating Revenue Growth in 2023: Three Vital Roles that CEOs Must Play

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As CEOs and their teams plan to achieve profitability and high growth in 2023, it has become evident that the adverse characteristics of the playing field – B2B market complexity, supply chain disruptions, inflation, and board demands – will remain for a while. Therefore, playbooks must be revised and updated to navigate the current

challenges and increase the odds of success.

In this workshop, we will discuss a proven three-part framework that enables CEOs to chart the course to higher levels of financial success and remarkable revenue growth without increasing sales headcount.

WHY JOIN?

• Discover why CEOs must contribute to high-dollar negotiation efforts in the current B2B landscape.

• See how other CEOs, with or without sales background, propel their deal teams to close big deals year over year.

• See the systematic approach leveraged by the best organizations to build a winning sales process and a winning sales team.

• Share deal negotiation questions, tips, suggestions, and tricks with others in a positive, inclusive, and 100% confidential environment.

• Have impactful conversations about building and leading a high-performing sales organization with others who understand your unique situation.

Statistics / Data Points

• In a recent survey by Gartner, only 6% of CSOs say they are extremely confident about their team's ability to meet or exceed revenue goals.

• The complexity of B2B decision-making has increased as an average B2B deal involves 10+ decision makers across many functions.

• High turnover on both sides threatens client relationships: 1 out of 5 decision makers and 1 out of 4 sales execs turn over every year.

• Despite this, 65% of customer relationships rely on only one contact, and only 9% of sales rep's relationships are matrixed.

• Matrix sales relationships are a must and need to be driven from the top. The right CEO and leadership engagement level can drive over 10% profit growth.


Win-Rate Statistics:

• The average win rate is 47%,

• The premium players ( the top 7%) have a 73% win rate.

• The top 20% have a win rate of 62%, while the rest(80%) have win-rate of only 40%


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Ganesh Tayi

PARTNER