Devin Ellis


Connector and Catalyst

  • B2B & B2C Marketing Campaigns
  • Demand Generation
  • Business Model Creation
  • Go-to-Market Strategy
  • Business / Partnership Development

Devin Ellis serves as an Advisor to Advantary. He has 10+ years of helping a variety of companies in a growth capacity including go-to-market strategy, business model creation, B2B and B2C marketing campaigns, and business/partnership development.

In addition to his duties with Advantary, Devin currently helps lead demand generation activities for Omnitracs, a Vista Equity portfolio company. Prior to that, he was contracted by Venn Ventures to help scale various startup and franchise companies in its portfolio. He was also a consultant with Slalom where he was a business analyst on multiple custom development technology projects.

Devin continues to be very active in the Dallas startup scene and has been a curator of the Techstars Startup Digest for this market for over 2 years.

He completed a bachelor of science in Business Administration, with a focus on international business, from the University of North Carolina at Chapel Hill. He also completed a masters of business administration from the University of Louisville with a focus on entrepreneurship.


Biz Dev, Marketing, and Sales


Dallas/Fort Worth


Consulting, Marketing Technology, SaaS, and Software