Elizabeth Pritchard


Serial Innovator / Data-Driven Leader

  • Finance
  • Insurance
  • Fintech
  • Strategy
  • Agile Plan Development & Execution
  • Board / Advisory Member

Elizabeth Pritchard joined Goldman Sachs and held leadership roles across Sales and Trading, Compliance, Middle Office and Treasury for nearly two decades, delivering impact through the application of people, process, data and technology solutions. Elizabeth developed the strategy for and built the first Supervisory Control Function in Institutional Sales and Trading on Wall Street. As Managing Director of the Global Market Data Services team, Elizabeth did horizon scanning for new external data sources and applied data science to vendor content and usage to drive impact and developed the firm’s strategy for a centralized data cloud for external content. Elizabeth collaborated with data vendors and principal investing teams in strategic deals which targeted disruption in market structure for data and communications among firms in the financial industry. In 2015, Elizabeth joined AIG as Chief Operating Officer, Science. She was responsible for developing and implementing the operating model to deliver improved business outcomes in customer experience, underwriting, and claims.

In 2017, Elizabeth joined Crux Informatics, Inc., a startup that is reinventing data delivery in finance, as a cofounder. While there, Elizabeth was responsible for building out, hiring the talent, and operating the Go-To-Market functions including Marketing, Commercial Development, Sales, and Supplier Partnerships in this B2B business.

Elizabeth is also founder of White Rock Data Solutions LLC, a consulting firm providing innovative solutions for managing and commercializing data and is pleased to join Advantary LLC as an Advisor in September of 2019.

Elizabeth holds a Bachelor of Science in Industrial Engineering from Northwestern University, Master of Science in Industrial Engineering and MBA from Columbia University.

When not in New York City, Elizabeth and her husband spend as much time together as possible on their ranch in Florida, seeing to the care of their organic garden and livestock. They have three grown children and four dear grandchildren.


Biz Dev, Data Ops, Engineering Management, Finance, Marketing, Operations, Partnerships, Product Management, and Sales


New York City and Tampa/St. Petersburg


CMO: Chief Marketing Officer, COO: Chief Operating Officer, CPO: Chief Product Officer, CRO: Chief Revenue Officer, and Product Manager


Artificial Intelligence, Consulting, Finance/Banking, Fintech, and IOT