It’s been said that “revenue fixes everything.” While this isn’t completely true, difficulty growing revenue certainly exacerbates everything. Advantary’s Revenue Growth practice helps you address innovation and performance gaps in go-to-market strategy and execution to accelerate growth.
Advantary Revenue Growth is a proven, repeatable process that generates meaningful top-line increases.
- The first step is an in-depth review of go-to-market (GTM) performance across 10 key areas and benchmarking versus market growth leaders.
- Both your product/service and distribution strategy must be designed to meet ideal customer needs with appreciable competitive differentiation.
- Execution is crucial and frequently misunderstood. The key to execution is performing the right activities in the right way on the right opportunities.
Distribution Innovation delivers growth opportunities with greater efficiency and a higher likelihood of success. A host of suppliers of products and services have relationships with your ideal customers. Advantary Revenue Growth identifies complementary suppliers and, through leveraging our network, create productive GTM partnerships.
Product Innovation contributes to creating uncontested market space by meeting needs and creating value that can make competition irrelevant. Advantary Revenue Growth identifies optimal opportunities for product innovation through internal development or external partnerships and can include product pricing, packaging, and bundling.
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The Advantary GTM Assessment includes a thorough review of the following:
- Sales Cycle/Process/Deal Velocity/KPIs
- Sales & Marketing Org Design, Handoff
- Sales Tools/Training/Enablement
- Channel Strategy/Programs/Enablement
- Systems Used (e.g. SFDC, MAM, etc.)
- Customer Content Marketing/Marcomm
- Demand Generation, Events, Campaign
- Marketing Tactics: Social Media, SEM, AR/PR
- Advertising and Media/Creative
- Strategic Marketing/Messaging/GTM Planning
Client companies are benchmarked across all ten GTM execution categories versus 100+ assessed companies.
Select Advantary Successes
Advantary’s Partners have successfully driven growth for companies like yours, including:
- Helped launch a SaaS division and land $100MM+ in new revenue for NASDAQ company
- Assisted start-up to land $1oMM resale deal with NASDAQ company
- Helped launch and grow startup to $100 revenue and IPO in 3 years.
- Developed a $5MM joint venture with tech media leader
- Led sales for a pharmaceutical distributor and grew revenue from inception to $600M in 6 years (Inc 500 #4 and #237, company acquired)
- Led sales for a specialty group purchasing organization (GPO) and grew revenue from launch to $1B contract sales (company acquired)
- Head of sales for a SaaS-based electronic medical record business and tripling user base resulting in $100M acquisition (subsequently acquired again for $2.1b by a pharmaceutical manufacturer)
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