When I first started selling, I had no idea how much my actions and behaviors influenced buying decisions. As the years clicked off, I could see some evidence I was affecting decisions, but I predominantly felt my success was linked to the product/service I was hawking. “I just need to go get Read more…
Have you seen a great customer closeness idea in practice lately, or know a company who does a great job earning loyalty? Let me know about it in the comments or write bryan.rutberg@advantary.co. Customer Lifetime Value (sometimes known as Customer Long-Term Value and commonly abbreviated to CLV, CLTV or LTV) Read more…
In my last post about pitching your company to investors and not your product, I half-jokingly concluded that my next post was going to be on pitching your product to customers and not your company. A few readers have since asked (thanks mom and dad) when I’m going to share Read more…