Betsy Klein

Betsy’s experience spans multiple disciplines within marketing, including market research (quantitative and qualitative), marketing and promotions on both the client and agency side, event planning, creative director, advertising photography and video production, copywriting, website development, social media and more. Her career includes working for major brands and leading a boutique agency with double-digit growth for five years. 

The most important takeaway from all this experience is Betsy’s ability to see the big picture, understand how all the pieces, players, and practices within an organization are connected, and how each action taken impacts all facets of a company. 

As a result, every project Betsy champions, regardless of size, is created and executed to support the organization’s overall vision and goals, with all relevant stakeholders involved and owning the process. 

Betsy is best known for her passion for the underserved and utilizes her professional experience to drive growth for nonprofits and successfully champion causes. These are the projects of which she is most proud. Over the years, Betsy has won numerous awards for her service, including the prestigious Presidential Award for Volunteerism. 

Betsy and her husband live in beautiful Sedona, AZ, with their two rescued wolf dogs and three cats. Her interests include advocating for wolves and wildlife and promoting the film Almost Ancestors which she co-produced about the parallel displacement of indigenous peoples and Lobos. She also enjoys reading, writing, thrifting, and reselling to reduce consumption and educate on the negative effects of fast fashion.

Expertise

Brand and marketing management, strategist, event management, creative director, promotions, advertising photography and video production, copywriting, website development, and social media.

Roles

Senior VP of Marketing

Sectors

All

Traits

Excellent communicator, leader, strategy execution