Advantary Launches New Conscious Leadership Practice
FOR IMMEDIATE RELEASE
Advantary LLC
Advantary Services Group
June 26, 2024
Advantary Launches New Conscious Leadership Practice
Industry Expert Melissa Griffiths Joins Advantary to
Bring Positive Change to Growing Companies
San Francisco, CA, June 26, 2024 – Advantary Services Group™, a division of Advantary, LLC (Advantary), a leader in innovative investments and transformative ventures, is excited to announce the launch of its new business line dedicated to fostering conscious leadership within its portfolio companies, clients, and beyond. This strategic initiative underscores the firm's commitment to not only driving financial returns but also creating sustainable, positive impact across the business ecosystem.
Transforming Leadership for a Better Future
In an era where the roles and responsibilities of business leaders are evolving, conscious leadership has emerged as a critical component for long-term success. Advantary’s new advisory practice aims to equip leaders with the tools, mindsets, and strategies required to navigate the complexities of today’s market while staying true to ethical and sustainable practices.
“Our mission has always been to support and grow companies that have the potential to change the world,” said Stephen Kuhn, Managing Partner of Advantary. “We believe that Advantary is the first and only venture investment firm explicitly espousing Conscious Leadership. With that focus, we are deepening our commitment to nurturing businesses that not only achieve outstanding financial and operational performance but also contribute positively to society and the environment.”
The Conscious Leadership practice will be spearheaded by Melissa Griffiths, who brings a wealth of experience in leadership development and sustainable business practices. Melissa shared her vision for the initiative:
“Conscious leadership is about more than just business success; it’s about creating environments where people and communities can thrive,” said Griffiths, practice lead for Conscious Leadership at Advantary. “We aim to empower leaders to make thoughtful, values-driven decisions that foster not only economic growth but also societal and environmental well-being. By doing so, we believe we can drive a profound and positive change in how businesses operate and succeed. We believe that the future of leadership lies in a balanced approach that values people, purpose, and profit.”
Advantary’s Conscious Leadership practice and its focus on people, purpose, and profit aligns with our recently announced Environmental, Social, and Governance (ESG) practice. They reflect our core values and commitment to driving profits and investor returns as well as improving society and the environment.
Impact on Portfolio Companies
The introduction of the conscious leadership business line is poised to provide significant benefits to Advantary's portfolio companies and clients:
Enhanced Decision-Making: Leaders will gain insights into making decisions that balance short-term gains with long-term sustainability, fostering resilience, and adaptability in their business strategies.
Increased Employee Engagement and Retention: By cultivating a work environment that prioritizes well-being, purpose, and values, companies will attract and retain top talent, leading to a more motivated and productive workforce.
Stronger Brand Reputation: Companies led by conscious leaders are likely to enjoy enhanced reputations and customer loyalty as consumers increasingly support brands that align with their values.
Greater Innovation: A focus on purpose-driven leadership encourages innovative thinking and solutions, driving competitive advantage and market differentiation.
Broader Market Impact
Beyond the benefits to its portfolio companies, Advantary anticipates a ripple effect in the broader market:
Setting New Standards: By championing conscious leadership, the firm hopes to set a new standard in the venture capital and business communities, inspiring other firms and companies to adopt similar practices.
Fostering Sustainable Growth: The emphasis on ethical leadership is expected to contribute to more sustainable economic growth, benefiting stakeholders and communities on a larger scale.
Encouraging Diversity and Inclusion: Conscious leadership practices inherently promote diversity, equity, and inclusion, which are crucial for driving innovation and ensuring fair opportunities in the business landscape.
About Advantary
Advantary, LLC is a global investment and advisory services firm based on conscious leadership principles. Advantary Capital Partners™ (ACP), our investment division, focuses on providing substantial returns to impact-focused investors using a stage-agnostic and sector-agnostic investment strategy. Advantary Services Group™ (ASG) provides our clients with deep operational expertise focused on profitable and sustainable growth actress nine practices. Together they provide a strong foundation for smart capital intelligently invested.
Press and Media Inquiries Contact
Press and other inquiries should be addressed to:
Angela Olmanson
+1-415-320-1450
Advantary Launches New Conscious Leadership Practice
San Francisco, CA, June 25, 2024 – Advantary Services Group™, a division of Advantary, LLC (Advantary), a leader in innovative investments and transformative ventures, is excited to announce the launch of its new business line dedicated to fostering conscious leadership within its portfolio companies, clients, and beyond...