Achieve Sustainable Revenue Growth
Advantary's Corporate Growth Practice is dedicated to propelling your business forward through strategic innovation and execution excellence. Our comprehensive approach addresses critical aspects of your go-to-market (GTM) strategy, ensuring alignment with market leaders and optimal performance.
Advantary Revenue Growth
A Proven Path to Top-Line Expansion
Driving Growth Through Innovation
Our methodology begins with an in-depth analysis of your GTM performance across ten key areas, benchmarking your strategies against industry frontrunners. This thorough assessment identifies opportunities for enhancement in both your product/service offerings and distribution strategies, ensuring they meet ideal customer needs and stand out in the competitive landscape.
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Key Components of Our Approach:
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Distribution Innovation: We identify and establish partnerships with complementary suppliers who already have relationships with your target customers. Leveraging our extensive network, we create efficient and effective GTM collaborations that open new avenues for growth.
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Product Innovation: By pinpointing opportunities for internal development or external partnerships, we help you create products that fulfill unmet market needs. This includes optimizing product pricing, packaging, and bundling to deliver unique value propositions that set you apart from competitors.
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RevOps: Integrating Strategy and Operations for Revenue Optimization
Revenue Operations (RevOps) serves as a strategic framework that unifies people, processes, and technology to maximize your organization's revenue potential. By breaking down silos between sales, marketing, and customer success teams, RevOps fosters a cohesive and efficient revenue-generating process.
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The Four Pillars of RevOps
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Operations: Streamlining processes to enhance efficiency and remove bottlenecks within your GTM teams.
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Enablement: Providing comprehensive training, resources, and support to empower your teams and boost their performance.
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Insights: Utilizing data-driven insights to inform decision-making and refine your GTM strategies.
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Tooling: Managing and evolving your technology stack to automate and support essential revenue processes.
The Importance of RevOps:
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Growing Significance: The role of VP of Revenue Operations has seen a 300% increase in the past 18 months, highlighting the critical importance of RevOps in modern business success.
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Seasoned Experts: Approximately 23% of RevOps professionals have over a decade of experience, bringing deep expertise and strategic insights to your organization.
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Enhanced Performance: Organizations that align their GTM teams experience 19% faster growth and 15% higher profits, underscoring the value of a unified revenue strategy.​​
GTM Strategy
The compass and north star for your journey.
The Advantary GTM Assessment includes a thorough review of the following:
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Sales Cycle/Process/Deal Velocity/KPIs
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Sales & Marketing Org Design, Handoff
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Sales Tools/Training/Enablement
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Channel Strategy/Programs/Enablement
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Systems Used (e.g. SFDC, MAM, etc.)
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Customer Content Marketing/Marcomm
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Demand Generation, Events, Campaign
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Marketing Tactics: Social Media, SEM, AR/PR
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Advertising and Media/Creative
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Strategic Marketing/Messaging/GTM Planning
Client companies are benchmarked across all ten GTM execution categories versus 100+ assessed companies.
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Select Advantary Successes
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Our partners have successfully driven growth for companies like yours:
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SaaS Division Launch: We helped a NASDAQ-listed company launch a SaaS division, resulting in over $100M in new revenue.
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Startup Success: A startup landed a $10M resale deal with another NASDAQ company.
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From Startup to IPO: We assisted a startup in achieving $100M in revenue and an IPO within just three years.
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Joint Ventures: We developed a $5M joint venture with a tech media leader.
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Pharmaceutical Sales: Our team led sales for a pharmaceutical distributor, growing revenue from inception to $600M in six years.
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Specialty Group Purchasing: We drove revenue growth for a specialty group purchasing organization (GPO), resulting in $1B in contract sales.
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SaaS Acquisition: As head of sales for a SaaS-based electronic medical record business, we tripled the user base, leading to a $100M acquisition (subsequently acquired again for $2.1B by a pharmaceutical manufacturer)1.
Ready to Mobilize Your Leadership?
Let’s unlock your organization’s full potential. Click here to mobilize your leadership and help your organization achieve its potential. Reach out to us, and together, we’ll navigate the path to revenue growth, profits, and strategic success! 🚀📈
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Remember, revenue isn’t just a number – it’s the lifeblood of your business. If you have any more questions or need further insights, feel free to ask! 😊🌟
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As the founder and Managing Partner of Advantary, Stephen is an experienced business executive with 35+ years of experience in the US, Europe, and Asia helping public, private, nonprofit, and start-up companies grow and achieve their objectives through board leadership and executive management, with emphasis on M&A, corporate finance, business development, strategic relationships, and technology. He is the founder or co-founder of 10 companies in technology, investment banking, and private equity, through which he has an extensive international network of contacts and relationships. He is a strategic thinker with excellent presence, public speaking, and presentation skills. In his early career, Stephen created many successful and award-winning software products.